The Canada Day Countdown is an event first started in Saint John, New Brunswick, Canada as a way to re-invent the celebration of Canada's National Holiday: July 1st (Canada Day). The Canada Day Countdown is a free music festival that takes place on June 30th (Canada Eve) at New Brunswick's Festival Place, Market Square. It counts down toward Canada Day the second it arrives at midnight (similar to New Year's Eve) with Canada's National Anthem "O Canada" and fireworks. The first event in 2005 drew record crowds from across the Province of New Brunswick to enjoy this new format for celebrating Canada Day. The main advantage of the Canada Day Eve Celebration is that the Canada Day Countdown Party is always followed by the national holiday the next day so that revellers can stay out into the late evening (and early morning) hours. Local beverages such as Saint-John brewed Moosehead Beer are often consumed heavily by the crowd in celebration of the event and their pride in the Nation of Canada. The event has become a respected showcase of the best in up and coming Atlantic Canadian musical talent.
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2011 headline act was Juno Award-winning trio, Bedouin Soundclash
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2010 headline act was East Coast party band Ruby Jean & The Thoughtful Bees
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2009 headliner was multiple ECMA winner Joel Plaskett with his band the Emergency
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2008 headliner was juno-nominated act In-Flight Safety.
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2007 headliner was Halifax-based Wintersleep.
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The 2006 event was headlined by award winning Canadian rockers The Trews.
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In 2005, the first Canada Day Countdown was led by ECMA award winner Matt Mays & El Torpedo.
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